Snap AR

Snap AR is a comprehensive platform that enables creators to design and distribute augmented reality (AR) experiences using Snapchat lenses. It offers a range of tools like Lens Studio and Lens Web Builder, tailored to artists and developers of varying expertise. The platform supports a wide array of applications including entertainment, education, shopping, and self-expression, allowing users to transform interactions with the digital world.

The platform supports collaboration with brands and agencies through the Creator Marketplace, inviting creators to engage with a large audience on Snapchat. With features such as Lens Analytics, it provides data-driven insights into the performance of lenses while maintaining user privacy.

With over 4 million lenses already created and a broad community of developers, Snap AR continues to expand the possibilities of AR, offering grants and support through its AR Innovation Lab for projects across diverse sectors.